develop and implement diversified marketing campaigns aligned with the strategic business and brand objectives of gl events. generate new ideas for improving the spread of the corporate brand.
根据智奥会展集团的业务发展战略与品牌目标开展各项市场工作。为企业品牌传播出谋划策。
be involved in multiple marketing tasks and provide reporting that includes timelines and goals to the management regularly.
参与多项市场工作并向公司管理层定期提交工作报告(说明时效进度和目标)。
design or coordinate the creation of all print and digital marketing pieces according to the ci standard, including but not limited to:
根据公司形象标准要求,设计、协调制作各种印刷和数字宣传用品,包括但不限于:
various elements for content marketing.
内容营销所需的各项素材。
all kinds of company’s printing materials.
各类公司印刷品。
modification for graphic, video and audio materials. typesetting for various promotional materials or ui design. 日常图片、视频、音频资料的修改;各种宣传资料页面排版美化或ui设计。
maintain and update the corporate website of gl events china. monitor seo and web traffic metrics.
负责智奥会展中国区公司官网更新。关注网站搜索引擎排名以及访问量。
following the ci standard, support the creation and update of all the corporate and major project websites of all the jv companies of gl events in china.
根据企业形象标准要求,智奥会展中国区各合资公司官网及主要项目网站的设计与更新支持。
maintain and update all corporate social media accounts of gl events china. create and spread articles and press releases, aiming at “attractive content - exposure increase - brand recognition - follower growth”.
负责智奥会展中国区所有社交媒体账户的更新与维护。以“爆款内容 – 曝光量提升 – 品牌知名度 – 粉丝增长”为目标,进行文 案创作及传播。
engage with teammates in each business segment, i.e. exhibitions, venues and live, to facilitate their understanding and implementation of the corporate branding / marketing policies & guidelines.
与各业务板块(展会主办、场馆管理、活动与体育赛事运营)的同事密切协作,帮助他们更好地领会并贯彻企业品牌与市场策 略的各项准则与规定。
play an active role in organising press conferences, road shows or other corporate events for gl events china.
积极参与智奥会展中国区的新闻发布会、路演及公司层面各种对外活动的筹备与组织工作。
qualifications and requirements 任职资格
bachelor’s or master’s degree in marketing, advertising, graphic design or mice.
市场营销 / 广告 / 平面设计 / 会展专业本科或硕士学历。
hands-on experience with digital marketing, including social media and content marketing.
具备数字化营销的实战经验,包括社交媒体与内容推广。
excellent copywriting skills and ability to deliver creative content (text, image and video).
出色的文案功底与图文、影像内容创造能力。
working knowledge of mainstream software for picture processing, typesetting and video edit.
有主流图像处理、页面排版、视频编辑软件的使用经验。
familiarity with web design and knowledge of seo / sem. 熟悉网站设计与关键字排名优化。
excellent written and verbal communication skills for both english and chinese. conversance in french would be a plus.
优秀的中英文书面和口头沟通能力。精通法语者优先考虑。
multitasking and time-management skills, with the ability to prioritize tasks.
多任务处理和时间管理技能, 有能力确定任务的优先次序。
公司简介 gl events是一家跨国性的会展企业,在中国上海设立中国区总部。